Post by leunas on Jan 6, 2007 3:52:11 GMT -5
Next-Gen has identified the seven biggest challenges facing the game industry in 2007. Click through for the full analysis by editor-in-chief Colin Campbell.
We’ve picked seven issues facing the industry in 2007, seven challenges and opportunities faced by all sectors of the market. Why are these issues so important and how can they be best approached? The sections are as follows, dealt with individually over the next seven pages. NOTE: We welcome your thoughts and opinions on the views expressed in this feature, or the issues you think we’ve missed.
Development: What can game creators do to maximise the potential of new consoles, and to innovate in game design?
New IP: This year we’ll see dozens of games introduced to market without a licence or brand heritage. How many will succeed and how can the industry improve its hit rate?
Digital Distribution: How far will this revolution impact the game-publishing and development model, and what are the repercussions for the balance of power between retail, platform holders, publishers and developers?
New Consumers: Games are becoming a demographic universal, but how can traditional videogame publishers take advantage of this growth?
Marketing: It’s all about online right? Getting busy with the kids and connecting via You-Tube! Wrong.
Community: The days when publishers could love consumers and ditch ‘em as soon as a sale was made are over. Consumers desire sustained love and attention. Companies that understand this will find rewards.
Live Events: E3 is gone. Hurrah! Now what?
for more, goto www.next-gen.biz/index.php?option=com_content&task=view&id=4464&Itemid=2
We’ve picked seven issues facing the industry in 2007, seven challenges and opportunities faced by all sectors of the market. Why are these issues so important and how can they be best approached? The sections are as follows, dealt with individually over the next seven pages. NOTE: We welcome your thoughts and opinions on the views expressed in this feature, or the issues you think we’ve missed.
Development: What can game creators do to maximise the potential of new consoles, and to innovate in game design?
New IP: This year we’ll see dozens of games introduced to market without a licence or brand heritage. How many will succeed and how can the industry improve its hit rate?
Digital Distribution: How far will this revolution impact the game-publishing and development model, and what are the repercussions for the balance of power between retail, platform holders, publishers and developers?
New Consumers: Games are becoming a demographic universal, but how can traditional videogame publishers take advantage of this growth?
Marketing: It’s all about online right? Getting busy with the kids and connecting via You-Tube! Wrong.
Community: The days when publishers could love consumers and ditch ‘em as soon as a sale was made are over. Consumers desire sustained love and attention. Companies that understand this will find rewards.
Live Events: E3 is gone. Hurrah! Now what?
for more, goto www.next-gen.biz/index.php?option=com_content&task=view&id=4464&Itemid=2