Post by leunas on Sept 29, 2006 14:13:01 GMT -5
DEVELOPER INFO
- Developer: Anawiki Games (About)
- Team size: 3 coders, 2 gfx, freelance musician and contractors
- Games: Tom’s Hen House (THH), Maggie the Gardener 2 (MG) and Affiliate titles
- Tom’s Hen House development time: 8-9 months (One coder for the first 5 months, two coders for the rest of time, one gfx)
- Maggie the Gardener development time: 3-4 months (One coder, one gfx)
Background:
“Our indie adventure started when we decided to create Simon the Farmer - Bob the Builder kind of game for kids. After 3 months we realized that this project is too big for us and decided to reuse created assets in smaller games. We wanted to create a game that will take 2-3 months to develop, but it took 8-9 months for Tom’s Hen House to get it finished.”
Now we’re working on 2 games simultaneously: The Ponys and Runique. Both titles have publishers already.
SALES INFO
These sales are for direct sales only - does not cover any portal or retail deals.
Prices:
- THH: USD 19.95
- MG: USD 12.95 (first two months it was $9.99)
Downloads:
- THH: approximately 13.500
- MG: approximately 14.500
Sales stats - direct sales only: 153 units
THH: Total PC: 24, Mac: 29
- April 06: 4 units (first two fraudulent)
- May 06: 1 units
- June 06: 20 units
- July 06: 13 units
- August 06: 5 units
- September 06: 10 units
MG: Total PC: 16, Mac: 52
- May 06: 5 units (title launched)
- June 06: 21 units
- July 06: 16 units
- August 06: 11 units
- September 06: 17 units (1st to 24th)
Affiliate games: Total 30
- Best week: 18 sales (June 18-25)
- Best day: 6 sales (Sept 19th)
Gross revenue: roughly USD 1960
Net revenue: roughly USD 1200 (net = after cc processing, coupons and split pay)
Avg daily net revenue: USD 7,08
Avg daily sales: USD 0.90
Avg daily sales: 1,61 units (last 4 weeks)
Goals: min. 3 sales a day / USD 60 daily revenue
EXPENSES
- THH: roughly USD 1500
- Maggie: roughly USD 200 on gfx (does not include cost of own time and rev split)
MARKETING & PROMOTION METHODS
Marketing:
- IGB press release for THH - April. (Results: Nothing exceptional, but worth it. Tip: you need to introduce yourself to the world somehow.)
- IGB press release for Maggie - August, Indiepath
- Download sites submision service
- GamesBanner.net: 100k impressions in April (I keep banner on selected pages so I get some traffic from them still - you get 8 impressions to you for 10 imprerssion from you).
- GameXtazy: 30k impressions May/June (Results: can’t tell, but I want to use them again)
- Forum announcements (Mainly game development forums)
- Some guerilla marketing (Added Maggie Garden game info for some garden related sites)
Marketing cost total: less than USD 200
www.gameproducer.net/2006/09/29/sales-statistics-anawiki-games/