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Post by leunas on Oct 27, 2006 13:57:22 GMT -5
# Putting the Fun in Functional - Using Game Mechanics for Social Software – An excellent presentation on how successful social media sites like MySpace are like a game (via: Web Strategy by Jeremiah): * Collecting: Impressive collections = bragging Rights * Points: Redeemable points drives Loyalty & Social Points expree svalues of the “game” * Feedback: Draws attention through movement & change and accelerates mastery * Exchanges: Are structured social interactions * Customization: Increases Investment and creates barriers to exit pixellove.blogspot.com/2006/10/using-game-mechanics-for-social.html
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