Post by leunas on Aug 6, 2006 18:53:32 GMT -5
On the results of a psychological test run by Anderson Analytics, the company stated findings like:
"there were significant differences between boys who saw Playstation images and Xbox images. Boys who saw Xbox pictures were higher on power motivation than boys who saw Playstation images.
Boys in the Xbox group also scored higher on self-confidence than participants in the Playstation group. In addition to these differences between Playstation and Xbox, the images of these game consoles affected boys in different ways.
For boys in the Xbox group seeing the ad increased levels of distrust. This increase was not seen in the Playstation group."
Anderson Analytics is a Stamford, Connecticut-based, full service market research consultancy that combines new technologies with traditional marketing research techniques. Their study on brand names' effects on it's consumers was conducted via text mining software to gauge the subconscious response to brands like Xbox and PlayStation.
The results are astonishing, even shocking as the company gave sharp contrasts of one brand's users against another brand users. The study's participants consists of male and female respondents but the number of participant and their ages are unclear.
www.qj.net/What-s-In-A-Brand-Name-/pg/49/aid/60858