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Post by leunas on Aug 15, 2006 16:16:07 GMT -5
New York Times reporter Seth Schiesel was one of a select few to attend Ziff Davis' Electronic Game Summit in the wine country of California. He used the opportunity to reflect on the "look at all the freaks" mainstream coverage of E3 and the game industry's image problem Schiesel argues that games are not yet something that most adults will admit to spending time on and that game companies have to market themselves differently to get over this stigma. He noted Nintendo's marketing strategy as a hopeful step, but warned the rest of the industry that they may end up like the comic book industry -- marginalized for decades as a childish diversion. Do you still notice a stigma about your video game playing, or do people treat playing games as just another form of entertainment now? www.nytimes.com/2006/08/12/arts/12game.html?_r=2&ref=arts&oref=slogin&oref=slogin
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