Post by leunas on Jan 11, 2007 16:09:19 GMT -5
Nintendo's a little late getting into Korea. Scratch that. Nintendo is WAY late. The company didn't have an official branch until last summer, and before that, gamers had to buy products at inflated prices from shady distributor Daewon C.I. Not only that, Nintendo is going up against online gaming, which is huge in Korea. Says the branch's new president Koda Mineo:
So our new strategy is to increase the number of gamers by introducing light, easy and fun games, which can be played by anyone regardless of their sex, age and skill.
Not exactly new, but it's worked for Nintendo, well, pretty much everywhere. Localized versions of Brain Training and English Training will be released with the Lite launches on January 18th. For street cred, the company has roped in actor Jang Dong-gun as spokesperson and have enlisted Kart Rider developer Nexon to make a DS Lite version of the online hit Maple Story. A rumored image appears above. Koda adds:
We don't know how successful we will be in Korea. Literally, we began from scratch and are now focusing on letting Korean gamers know about how much fun our games are.
Took ya long enough, Nintendo!
www.kotaku.com/gaming/nintendo/how-are-nintendos-chances-in-korea-227960.php